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"Give Me Your Mailing Address And Just $9.95, And I'll Ship You A Million-Dollar Copywriter's Highly Coveted Copywriting And Conversion Secrets Shared During A Recent, Closed-Door, 3-Hour Seminar All Recorded On 2 Power-Packed DVDs."

"Clients Pay Michel Fortin Up To $15,000.00 To Write Sales Copy That Induces People To Salivate, Whip Out Their Wallets And BUY. If You Missed This Incredible Seminar, Now's YOUR Chance To Learn How To Balloon Your Sales By a Factor of 2, 5, 10 Or Even More For A Fraction Of What Michel Charges!"

"Be Among The Next 100 People And I'll Let You Check Out Michel's Fabulous 3-Hour Copywriting Seminar For A Whole 30 Days, Along With His Stunning 214-Page Book And A 3rd DVD With My Own Electrifying Interview, For Under $10!"

From The Desk Of Simon Grabowski
Written

 So one day, he got in touch with my friend Michel Fortin.

"I want to hire you to critique my website copy," Ken asked. So he booked an appointment with Michel to spend a few hours on the phone with him.

Prior to the call, however, Ken warned him that he was interested in getting beyond the basic stuff. "Show me exactly what steps to take, to tighten up the copy, and create a sales process that works even better," Ken added.

After the call, a skeptic Ken immediately applied just one of Michel's ideas and waited for the results. But what happened next blew him away.

In only 48 hours, Ken made $4,645.00. Click here for proof. But that's not all. In one month alone following the call (in September, 2003), Ken made a remarkable $24,000 with a near 50% closing rate. Yes, fifty percent!

Sherry's case was similar.

Some time ago, she purchased a website, which seemed to have a lot of potential. It was a great, in-demand product. But it was producing less than a dismal 1% conversion — typical for most websites these days.

She tried different things but nothing seemed to work. She was becoming increasingly frustrated, slowly coming to the conclusion that it was probably never going to sell. She was on the brink of losing hope.

So as a last ditch effort, Sherry hired Michel to rewrite the copy. He took a stab at it. The result? Her conversion rate skyrocketed to 7%.

That's a massive 600% increase!

Am I telling you this to put Michel on some kind of pedestal? Am I trying to show him off? No. I'm simply telling you this so you understand that, like Sherry, Ken, myself and many others...

... You, Too, Can Increase Your
Conversion Rate And Your Sales!

If you want copy that sells, then what I'm about to reveal might not only change how you look at and write your copy, but also boost its response-inducing power. Significantly. Perhaps even dramatically.

As a direct response copywriter, Michel consults countless people just like you who are dealing with poor response rates and mediocre results from their current salesletters, emails, autoresponders and websites (if you are not taking advantage of your own website and autoresponders yet, I strongly recommend that you first take a look at GetResponse Autoresponders and Website Wizard online website builder).

If you know you have a great product or service, then you know that the copy (i.e., your sales message) in your ad, sales letter, email campaign or website is the culprit. It's just NOT getting the job done.

No matter what you've tried, you're still falling short of the response you know you can be getting. Your copy is probably lethargic, unproductive and dull. It's pulling little sales, leads or responses — if none at all.

It's frustrating, isn't it?

Perhaps you're getting ready to launch a new campaign but you have a nagging feeling that's something's not quite right — you know, that sinking feeling in the pit of your stomach that your copy can be stronger.

In fact, if you only knew what to do, with just the right adjustments here and there, you could turn more "tire-kicking" prospects into cash-paying customers faster then ever before. Wouldn't that be great?

But What If You Don't Even
Have Any Copy Written, Yet?

Maybe you're trying to write your own copy without having to pay some high-priced copywriter to do the job for you. (I know it can be expensive. In fact, Michel charges as much as $8,000 to $15,000 per salesletter.)

But when you put pen to paper or fingers to keys, you struggle. You're lost. You don't know what to say. Or maybe you DO know what to say but you just can't seem to find the right words.

Best case scenario, you do find the right words and craft the perfect pitch. However, you're still left with that same, nagging feeling, "Is it going to sell?"

Truth be told, you're a marketer, a business person or a website owner. You're not a copywriter. And you want more time to do what you do best, and that's growing your business or selling more products. Right?

But what if you could...

... Learn Michel's High-Prized Secrets
That Can Turn Your Results Around?

Michel Fortin is not only a friend. He's also a talented and much sought-after direct response copywriter — and has been for the better part of 15 years.

During that time, he's written a ton of ads, salesletters, emails and websites that were instrumental in selling over $30,000,000.00 worth of products and services...

... Spanning close to 200 different industries.

He's also often dubbed as the "copywriter's copywriter," because he's written copy for some of the top copywriters out there whose reputations would shrivel if their followers ever knew someone else wrote their copy.

Is Michel more special than any other copywriter? No. In a recent video, he openly admits that he is rather privileged to have written copy for some fanatical testers — people willing to try test their copy and track their results.

Some of them you might already know: People like Stephen Pierce, Terry Dean, Kirt Christensen, Jay Abraham, Shawn Casey, Frank Kern, Matt Gill, Kevin Wilke, Ray McNally, Miguel Alvarez, Corey Rudl, myself (Simon Grabowski) and many more.

As a result, over the years these experiences have given him the chance to walk away with a vast body of knowledge on what works — and of course, what doesn't. And clients pay him big money for his expertise.

(I should know. I'm one of them.)

But Here's Something That's
Probably Going to Shock You...

Michel reveals that you can write profit-pulling copy and intensify your response rate in just 3 simple steps. Yes, just 3 simple steps! But is it that simple? No. If you had to learn everything on your own, it would take time.

Writing clear, convincing and compelling copy is not an easy task.

But when you're armed with techniques, ideas and practical strategies that can improve your writing skills, you can learn how to induce more people to buy what you offer — with an almost Pavlovian passion.

Ivan Pavlov, a behavioral physiologist (1889), studied how dogs could be conditioned by external stimuli, such as by the ringing of a bell at feeding time. He found they would reflexively salivate, whether food was present or not.

Similarly, people cannot touch, feel, see, hear or inspect your product in person. But you can learn how to write copy so tantalizing that your readers will virtually salivate.... Almost begging you to buy your product!

That's why writing compelling copy is crucial to your business.

The words you choose are like Pavlov's external stimuli. You need to be able to write copy in such a way that causes your target audience to fully realize, understand and appreciate the value of your offering.

Whenever you have a chance to learn how to write good copy — that's compelling, irresistible, "killer" sales copy — take it. Copywriting is perhaps the most important skill you will ever learn in your business life.

Well, a Group Of Individuals Were
Recently Given That Exact Chance!

You see, in the Fall of 2003, a very small, select group of people were fortunate to hear Michel Fortin teach his copywriting techniques live, in person, in a 3-hour, closed-door, information-packed seminar.

Held at the Minto Business Center in Ottawa, Canada, these individuals were offered the ability to hear Michel speak — some of them drove from as far as Montreal and Toronto just to learn his copywriting tips!

(Actually, Michel revealed over 71 tips, all based on his 3-steps concept.)

Some people have told me it was the best seminar they've ever attended. Some have told me they didn't expect to learn so much. Others have told me the seminar completely changed the way they thought about copy.

Luckily, I had a professional video production company record the 3-hour seminar, including his PowerPoint® presentation, example websites he used and even the audience's questions during the seminar.

The result? It turned out to be...

... Some Of The Best Copy
Secrets Ever Caught On Video!

Here's just a sampling of what you'll find on this 3-hour video...

• What are the 3 steps to writing clear, convincing and compelling copy that causes people to want what you offer and buy from you.
   
• Why only 3 steps, the psychology behind them and the different elements required with each step you can apply them to your copy.
   
• What are the various components of profit-pulling copy as well as tons of tips you can use to boost your copy's response power.
   
• Why it's important to understand the desires, goals and fears of your prospects, even before you put your first word down on "paper."
   
• Why different copy appeals to different people when you understand the 4 Buyer Personality Types and how to write copy for each one.
   
• How to create powerful new headlines, blockbuster openings, breakthrough offers, all the way to killer closing techniques.

And of course, there's so much more.

You'll not only get inside secrets into writing mouth-watering copy but also get honest, straightforward and often brutally honest advice — and believe me, you better be prepared for it! — you can take to the bank.

You'll discover what to do to make your copy pull maximum response, and produce the kind of sales and profits you've always dreamed of.

Do you think you could kick your sales up a few dozen notches? You bet you could. In fact, you could double, triple or even quintuple your profits.

Here's An Example Of What
Mike Discusses On The DVD Video...

Many people ask why different types of copy appeal to different types of people, and why some people react more favorably to some offers while others don't. Well, Michel gives some very interesting clues on the subject.

He says one of the keys of writing good copy is to determine what kind of personality style your prospects fall into, and then catering to that style.

In other words, your copy's "personality" must reflect and chiefly appeal to your prospect's personality, too.

Why do some people like your copy while others hate it? What makes one style of copy more attractive over another? Why does one person buy more from one type of copy than another?

Michel admits, your copy will not appeal to everyone. It never will.

Your copy will attract and repulse some people at the same time. Of course, your surest and safest bet is to find out what type of copy personality will cause the MOST prospects to respond.

If it's presented in a way that the majority of your market feels the copy is centered on them, it's like the adage...

... "It's Not WHAT You
Say But HOW You Say It!"

So the trick is to appeal to a predominant personality style and present information in a way that is favored by that majority. In fact, I'll stop here and let Michel give you his explanation on the matter...

This, and much more, is covered in the video, entitled...

"How To Write Profit-Pulling
Copy In 3 Simple Steps!"

"The Essential Keys to Writing Clear,
Compelling And Convincing Copy"

Professionally recorded and mastered, this 2-DVD, 3-hour video teaches you tons of tips and ideas on writing compelling copy.

For example, Michel exposes some of the easy-to-follow (and some little-known) secrets he teaches ONLY to his coaching students — by the way, his consulting fee is $300 an hour.

But he doesn't discount the basics!

And neither should you, too. Because in my experience, most people often just don't understand the importance of the "basics."

As an example, Michel shows you how to add "punch" to your copy, how to put yourself into the words you type, and how to apply some of the general rules in salesmanship to draw your readers into your copy like flies to honey.

Without understanding these "basics," no matter how many insider tricks you use and no matter how good your offer is, your results will still be pretty dismal — or at best, they won't be as high as they can potentially be.

That's why he also talks about some of the fundamentals of good copy.

Here is a brief 2-Minute Sample... Windows Media Video Watch Preview Real Video Watch Preview This clip is streaming, so you can start viewing it almost immediately. It's also highly compressed to speed up download time, so please forgive me for the size and sound quality. The actual video is in full size and supreme quality. Below are screenshots of the opening screens, where you can select specific chapters you can jump to, replay and learn at your own pace so to grasp the concepts. DVD #1 opening screen DVD #2 opening screen Actual screenshot of Michel's seminar

Look At Some Of The
Things You'll Learn...

If you'd like to know some of the specific tips and ideas you will learn in Michel's 2-DVD, 3-hour seminar, here's just a brief sampling...

• The one skill you need and can improve upon to make your copy far more tantalizing, compelling and responsive. (Don't even think about writing copy before you at least start to master this one skill.)
   
• The 3 immutable facts about your prospects as well as an understanding of the psychology behind people's desire not only to buy your product but also start reading your copy in the first place.
   
• Understanding the 3 things people NEVER do and why they don't do them (if you don't know these before you start, your copy will go down the tubes, no matter how good your product or offer is).
   
• The power of a telling a story not only to get people curious and reading intently, but also to build credibility (and of course, sales!).
   
• How to "chop your copy" into 3 separate blocks, how to focus on each block and how each one has its own set of principles and strategies.
   
• The greatest skill all successful copywriters and salespeople have in common, and how you can build it and use it to your advantage.
   
• How to put to bed, once and for all, the greatest debate (and most confusing question) in copywriting: Long copy? Or short copy? (And which one is the most appropriate for YOUR specific situation.)
   
• How to find out what part of your copy is working (and what part is not), so you can focus on those areas that need the most improvement.
   
• What specific situation your copy must reflect, model and follow when you approach your prospects. (And similarly, what to avoid.)
   
• When to ask for the order (for example, where to put order links in web copy) to maximize your chances of closing the sale.
   
• The very first thing you must STOP your prospects from doing — failure to do this will result in your copy never getting off the ground.
   
• One sneaky little tactic that increases not only recall scores in tests (and I've used it immensely throughout the presentation to better your learning), but also the credibility ands believability of your copy.
   
• How to write killer headlines — the most read and therefore the most important part of ANY copy — and how you can write your own profit-pulling headlines anytime you need to, with examples.
   
• The 2 words you must avoid with your headlines at all costs.
   
• How to find, refine and use a "hook" in the headline to boost the pull-power with your headlines that not only causes people to be curious (or envious), but also puts them into a buying mode.
   
• Using the positioning concept with your copy to corner leadership in your market or industry (or in comparison to other similar offers).
   
• If there's nothing unique about you, your product or your offer, how to manufacture your unique position in order to appear unique.
   
• The 3 product levels (i.e., "core," "actual" and "augmented"), and what you can do to any one of these to define (or refine) your "hook."
   
• A key resource to learn more about how to develop a "hook."
   
• How to use "grabbers" to pull readers into the copy, and examples of those commonly used on the web (and how you can use it, too).
   
• The concept of Johnson Boxes, what a Johnson Box is and how using them in your copy can multiply your sales, often exponentially.
   
• The 4 elements people look for and read the most (knowing this can help you use these elements to your advantage to increase your copy's effectiveness and crank up your sales by several notches).
   
• Why "niche" marketing in terms of copy is so important and a more viable approach to take — especially on the vastness of the Internet.
   
• The concept of "speaking" with your audience so that your copy continues "with the conversation already occurring in their minds."
   
• How to grab people's attention, how to highlight the power of a personal story, and how to position a negative into a positive using the example of a client who suffers from cerebral palsy and defied the odds.
   
• The one key ingredient in all copy that will convert more prospects into sales than any other (this is the crux of the entire seminar!).
   
• What you should add to all your "Johnson Boxes" that will increase readership (and how you can use it to drive key points home).
   
• The power of bullets and bulleted benefit lists, and how to use them for maximum effect — here's a hint: give reasons why!
   
• One little trick to use when writing the copy for your premiums, bonuses and extra gifts to give people that extra "nudge" to buy.
   
• Contrary to common opinion, the worst word in copy is the word "free" (and a couple of ways you can circumvent its negative effects).
   
• How to pluck a little-known fact about your product and convert it into a "grabber." (To show you, Michel actually uses the example of a day-trading "how-to" program for which he recently wrote the copy.)
   
• The power of scarcity and particularly how to use it at the beginning of your offer to grab people and compel them to at least read your copy.
   
• Using audio in your online copy, and different ways as well as examples of using audio to boost the "credibility factor" of your offer.
   
• How to apply the "ABC Method" sales technique (i.e., "Always Be Closing") in your copy writing as "test closes" to maximize response.
   
• The power of specificity with features in order to "tangibilize" your offer in the minds of your prospects, especially for the analytical type.

Plus much, much more...

... And Believe It Or Not, That's
Just Half Of The Whole Video!

That's just the tip of the iceberg. Through the entire presentation, Michel also offers many examples not only as means to explain certain key points, but also as tools to help you follow along with and model from.

And again, it doesn't stop there. You'll also learn...

• The "last-ditch effort" tactic (by reframing your copy) to give your readers a last-minute "push" to buy from you before they leave.
   
• Another example of how to turn a negative into a positive (and even into a "hook") using the example of a dating coach who has no degree in psychology or marriage counseling (in fact, he's a bartender!).
   
• What one thing you can add to your copy (and particularly to your client testimonials) that may boost your response by as much as 400%.
   
• Why adding buying options increases response, and how many will increase response and how many will actually be counterproductive.
   
• What 3 things you can use (as well as a combination thereof) to increase the attention factor of your copy... Often, geometrically!
   
• How to add momentum to your copy and propel readers into at least reading more by catering to the 3 greatest human goals, the 3 greatest human desires and/or the 3 greatest human teasers.
   
• Understanding Maslow's "Hierarchy of Human Motives" and how to apply it to copy. (Hint: It's includes the pain-pleasure principle.)
   
• A neat way to apply Maslow's pyramid using the example of a unique "how-to" business model currently being sold on the Internet.
   
• The concept of the "greased slide," and how to use it to keep your readers reading and thus avoid getting them to trash your direct mail piece, leave your website or delete your email message.
   
• The potency of the "nested loop" to keep your readers hanging and craving for more, and ways you can use them strategically.
   
• The cosmetics of your copy, and powerful "triggers" you can use to help direct your readers' eyes (and subsequently, their actions).
   
• A little-known visual strategy you can apply to your copy starting immediately, which can boost its readership by 22% or more.
   
• The benefits of using contrast and where it's so important.
   
• The most common error people commit when testing their copy that can spell the difference between excellence and failure (if you're testing, chances are you're committing this one error right now!).
   
• What font types pull the greatest response, and which fonts specifically work best with headlines, headers and the body copy.
   
• Maintaining a flow within your copy, and reducing often subtle distractions that lead to what psychologists call "cognitive dissonance," in order to ultimately avoid the greatest killer in sales: procrastination.
   
• Highlights of some usability studies and insights they provide.
   
• The "Holy Grail:" The difference between features and benefits, and how to know 'when and where' to use either of them. (Michel adds a 3rd element in his explanation to make EVERYTHING crystal clear.)
   
• UPWORDS and how to use them to make your copy come alive (it's about using mental imagery and painting vivid pictures in the mind).
   
• Repetition is the parent of learning, and ways to use repetition to drive important points home or aid comprehension of complex ideas.
   
• How to infuse your copy with positivity by substituting bland or plain words, with more emotional synonyms that tug heartstrings and press hot buttons (you'll learn why the Thesaurus is your best friend!).
   
• 3 simple strategies you can use when attempting to prove your case, build your offer's credibility and boost your copy's believability.
   
• How to break the "so what?" and "who cares?" barrier that stops people cold when they read your copy and respond to your offer.
   
• How to reposition broad facts and claims (that otherwise make you appear self-serving, pompous or boastful) into linked benefits.
   
• What one thing you can add to your copy right now that can boost your response by as much as 25% and your sales by as much as 60%.
   
• A couple of tips on how to present different types of guarantees.
   
• The magnetic power of "contrasting" to get people to appreciate the full value of what you offer and compare it to its alternatives.
   
• The specific ratio to follow when trying to determine how many bonuses or premiums to add to your copy, and how to present them.
   
• Applying the "Olympic Factor" as to appeal to a larger percentage of your target audience who may be more price-sensitive than others.
   
• The 4 buyer personality styles (which I mentioned earlier), and how to write copy to appeal to the one your market falls mostly into.
   
• Some examples of personality styles in copy that speaks to your target audience and a language that reaches them at an intimate level.
   
• Various examples and step-by-step "dissection" of each one to pull "nuggets of gold" that were applied to heighten their results.
   
• What types of testimonials to use (and which ones can hurt you more than help!), and how to use them for maximum effect.
   
• A dirty little secret to boost the value of kind of incentive you may offer, especially discounts (if you fail to do this, it can backfire!).

And a lot more.

This 2-DVD Video Set Is Truly A
Powerhouse Of Ideas And Tips!

With "How To Write Profit-Pulling Copy In 3 Simple Steps" 2-DVD video, finally you can learn techniques on writing copy that's supercharged for maximum selling power.

You'll get tons of tips and ideas on how to restructure headlines, reword your body copy and create high-impact closing techniques. Ideas to move your prospects into action!

You'll also learn the power of positioning, and how to find, define or refine your USP — the "hook" in your copy that pushes people to read your offer, keep reading it and buy.

You see, proper positioning makes the difference between so-so sales and staggering profits. You'll discover exactly how to position your offer and write powerful copy along with it, from headline to PS.

But above all, you'll also find out which crucial and often disastrous copy mistakes that can rob you blind. (And how to avoid them!)

Early Bird Bonus! Be One Of The Next 100 People To Order "3 Simple Steps" And Get... ... The Following 3 Extra Bonuses. FREE! Bonus #1: 1-Year Subscription to Website Wizard! Website Wizard™ is the web's most feature-rich, all-in-one web hosting solution. With your new website from Website Wizard™, you can develop and launch a full-fledged, fully loaded online business in 24 hours or less! — and apply the copy skills you've just learned in Michel's video. You get tons of space, templates, designs, graphics, tools, scripts, email accounts, your own domain name (free!), and even credit card processing WITHOUT a merchant account so you can start accepting order right away! This is a $563.40 value.   Bonus #2: Interview with Simon Grabowski (DVD).  On this separate (and exclusive) DVD, you get to listen to an interview I recently gave. In this rare footage, I share a few of my most prized — and even some never-disclosed! — tactics that have helped me create huge windfalls in profits. For example, I deliberately reveal some of my closest-kept marketing strategies that have helped me generate over $2,000,000.00 — yes, that's two million dollars! — in online sales over the last 16 months (29 minutes in length). This is a $97 value.   Bonus #3: Power Positioning Dot Com Book. Michel's latest book, Power Positioning (sold on its own website for $47), offers tons of ideas, tips and strategies on blending 2 of the world's most potent marketing concepts: The art of positioning AND the science of direct marketing. In its 22 chapters, you'll learn tactics from how to corner market leadership, develop an unshakable USP and create profitable, long-lasting strategic marketing alliances, to how to position your business in the eyes of your prospects so that it will be virtually effortless for you to attract them. This is a $47 value.   The total of all 3 bonuses is an amazing $707.40. But remember, you must be among the next 100 people to order to receive this extra bonus pack. Decided? Secure yours today!

If you're still unsure and don't know if this package is right for you, I understand. That's why I also offer you...

Want to boost the response of your copy? Want to at least double your profits? Want to apply proven copywriting strategies that will magnetize your offer (and avoid the disastrous failures that suck your funds dry)?

What's it worth to you to double, triple, perhaps quintuple your response rate of your copy? What's it worth to you to know copywriting strategies you can apply to every marketing piece and every website you create?

Would you pay $1,000? $500? Even $300?

Mike has spoken at $2,000-per-seat seminars. Clients pay him as much as $700-$1,000 per critique. But you, on the other hand, can get your hands on this 3-hour, 2-DVD video, and over $700 worth of bonuses, for just paying the shipping fee!

Yes! I am going to give you this powerful package (3 DVD discs and a 214-page book) to try for 30 days. Just pay me $9.95 for shipping (anywhere in the world), and I'll send you the whole $297 package.

Sincerely,

Simon Grabowski
Implix, Inc. and GetResponse.com